Naomi BlackburnPerhaps reflecting his academic bent, the book starts with two fairly theoretical chapters that focus on big ideas about activism. These are then followed by the more immediately useable advice suggested by the ‘step-by-step’ subtitle. Campaigners are typically a practical bunch and I suspect many will do as I did and flick to the middle looking for the practical advice to start off with. There they will be rewarded with a range of strategies to pursue change though the political system, by corporate lobbying, through direct action and via the courts. However, in starting with theory Ricketts obviously thought these ideas were important for new activists to engage with and I agree.

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