The global social movement that has arisen in response to the threat of carbon-induced climate change is a very complex and amorphous movement that operates simultaneously at a global as well as at an intensely local level. Whilst acknowledging the global complexity and significance of the social movements that have coalesced around the issue of climate change, the purpose of this paper will be to examine emerging corporate campaigning models that have been employed in global campaigns and to examine ways in which these techniques can be effectively deployed in local grass roots campaigns. The specific context of this study is the movement opposed to coal seam gas exploration and mining in Australia, concentrating on a specific case study of the community opposition that has so far effectively delayed the operations of coal seam gas companies in the Northern Rivers region of NSW.